The 4th Asia-Pacific Marketing Academy Annual Conference successfully held in Macao and Hengqin

The 4th Asia-Pacific Marketing Academy Annual Conference (APMA), hosted by the Guangdong-Hong Kong-Macao University Marketing Research Alliance and organized by the School of Business, Macau University of Science and Technology, was successfully held from June 5 to 8, 2026, in the Macao Special Administrative Region and the Guangdong-Macao In-depth Cooperation Zone in Hengqin under the "one conference, two venues" model.

The Asia-Pacific Marketing Academy Annual Conference was initiated by the Guangdong-Hong Kong-Macao University Marketing Research Alliance. Through extensive international participation and high-quality academic exchanges, the APMA conference has become an influential international academic conference in the Asia-Pacific region and has been recognized by the International Congress and Convention Association (ICCA).